6: Sales, Business Management & Vision Care Plans
Remember this from the Introduction?
“OpticianWorks is different from other optical training sites because I teach that ‘opticianry’ is a business profession, not a medical profession. Your job is to make money, either for yourself or for your employer. Let’s leave the medical care to the doctors. You worry about bringing money in to your practice by being great at what you do, understanding the business, selling the proper materials, providing great service and by making quality eyewear.”
The sale of a pair of eyeglasses to a customer is a business transaction.
The calculations involved in pricing and billing a vision care plan is a business transaction.
Maintaining a frame board and returns and credits is a business transaction.
Correctly pricing up a job is a business transaction.
Dealing with company representatives is a business transaction.
Maintaining the appearance of the store is a business practice.
Get it?
As you grow in the field of opticianry, you may find some message boards dedicated to the profession. If you read them, you are guaranteed to find people who believe that, “If an optician is not part of healthcare, then I’m just a salesman.” To which I say, “And what is your point?” There is nothing wrong with being a salesman. There is nothing wrong with making money. There is great pride in running a successful business. There is great pride in having a unique skill set that others don’t have.
You are a salesman with a unique skill set and education that allows you to sell a specialty product.
I’m going to push you a little here. Do you think it is OK for someone to claim they are a medical or healthcare provider because they passed a multiple choice test with a low passing score? I hope not.
Unless you work with contact lenses, the closest you will come to healthcare is washing your hands often.
Opticians are in business.
Remember these from the Introduction?
So, let’s look at that first sentence again: “Eyewear sales make up well over half of all revenue in the eyecare industry – well over half.”
If you take the time to learn and become a competent optician your position should have tremendous value to your place of employment.
1: What Does Customer Service (Really) Mean?
1: Customer Service Comes From Inside Not Outside
It is not a slogan or buzzword.
Lesson 1 of 1 within section 1: What Does Customer Service (Really) Mean?.
You must be a Total Access member to access course content.
2: Sales
1: The Basics of Sales
It is all about sales. No sales = No Work
Lesson 1 of 6 within section 2: Sales.
You must be a Total Access member to access course content.
Lesson 2 of 6 within section 2: Sales.
You must be a Total Access member to access course content.
3: Recommending Verses Selling
How we say things does matter.
Lesson 3 of 6 within section 2: Sales.
You must be a Total Access member to access course content.
4: Consistent Messaging
Starting out with visual aids.
Lesson 4 of 6 within section 2: Sales.
You must be a Total Access member to access course content.
5: Sales and the Work Environment
Not every optical place is a good fit for the optician you are!
Lesson 5 of 6 within section 2: Sales.
You must be a Total Access member to access course content.
6: Lifestyle Question & Answer Sales
Thought to be the only way to sell eyewear & the key to multiple sales.
Lesson 6 of 6 within section 2: Sales.
You must be a Total Access member to access course content.
3: Business Management
1: Just Fill It
Nothing bad is going to happen.
Lesson 1 of 8 within section 3: Business Management.
You must be a Total Access member to access course content.
2: The Role of the Optician in Store Management
Optician means so many things.
Lesson 2 of 8 within section 3: Business Management.
You must be a Total Access member to access course content.
3: Working With The Lab
Your wholesale lab is critical to your success.
Lesson 3 of 8 within section 3: Business Management.
You must be a Total Access member to access course content.
Has Quiz
4: Frame Pricing or Mark-Up
Lesson 4 of 8 within section 3: Business Management.
You must be a Total Access member to access course content.
5: Frame Board Management
Lesson 5 of 8 within section 3: Business Management.
You must be a Total Access member to access course content.
6: Relationships: Company Representatives & Returns
You have to give a little and take a little…
Lesson 6 of 8 within section 3: Business Management.
You must be a Total Access member to access course content.
7: Store Appearance – The Key to Success
You never get a second chance at a first impression!
Lesson 7 of 8 within section 3: Business Management.
You must be a Total Access member to access course content.
8: The Responsibility of Ownership
Things to think about being the “Boss”.
Lesson 8 of 8 within section 3: Business Management.
You must be a Total Access member to access course content.
4: Insurance or Vision Care Plans
1: The Vision Care Plan Game
Vision care plans have many players.
Lesson 1 of 7 within section 4: Insurance or Vision Care Plans.
You must be a Total Access member to access course content.
2: Your Rules for the Insurance Game
Lesson 2 of 7 within section 4: Insurance or Vision Care Plans.
You must be a Total Access member to access course content.
3: Customer Benefits
Roll over, benefit periods, etc.
Lesson 3 of 7 within section 4: Insurance or Vision Care Plans.
You must be a Total Access member to access course content.
4: Calculating Customer Out-of-Pocket
Getting every last dollar you deserve.
Lesson 4 of 7 within section 4: Insurance or Vision Care Plans.
You must be a Total Access member to access course content.
5: Additional Examples 2021
Lesson 5 of 7 within section 4: Insurance or Vision Care Plans.
You must be a Total Access member to access course content.
6: Insurance – Getting Paid – Getting Glasses Made
The job is not finished until the paperwork is done.
Lesson 6 of 7 within section 4: Insurance or Vision Care Plans.
You must be a Total Access member to access course content.
QUIZ: Sales, Business Management & Care Plans
Lesson 7 of 7 within section 4: Insurance or Vision Care Plans.
You must be a Total Access member to access course content.
