Remember this from the Introduction?

“OpticianWorks is different from other optical training sites because I teach that ‘opticianry’ is a business profession, not a medical profession. Your job is to make money, either for yourself or for your employer. Let’s leave the medical care to the doctors. You worry about bringing money in to your practice by being great at what you do, understanding the business, selling the proper materials, providing great service and by making quality eyewear.”

As you grow in the field of opticianry, you may find some message boards dedicated to the profession. If you read them, you are guaranteed to find people who believe that, “If an optician is not part of healthcare, then I’m just a salesman.” To which I say, “And what is your point?” There is nothing wrong with being a salesman. There is nothing wrong with making money. There is great pride in running a successful business. There is great pride in having a unique skill set that others don’t have.

You are a salesman with a unique skill set and education that allows you to sell a specialty product.

I’m going to push you a little here. Do you think it is OK for someone to claim they are a medical or healthcare provider because they passed a multiple choice test with a low passing score? I hope not.

Unless you work with contact lenses the closest you will come to healthcare is washing your hands often.

Opticians are in business.

Remember this from the Introduction?

So, let’s look at that first sentence again: “Eyewear sales make up well over half of all revenue in the eyecare industry.”
“…well over half…”

If you take the time to learn and become a competent optician your position should have tremendous value to your place of employment.

Course Information

Estimated Time: 4 - 8 Hours

Difficulty: Easy

Course Instructor

John Seegers John Seegers Author

1: What Does Customer Service (Really) Mean?

2: Sales

3: Business Management

4: Insurance or Vision Care Plans